While OT Sports doesn’t sell its uniforms and apparel at retail, it does engage with a niche that buys uniforms. Booster club presidents. Coaches. Athletic directors. Beer league organizers. So with social media (mostly Twitter, Facebook and Instagram), it’s crucial not only to leverage the business we do with professional sports teams. I also must constantly reinforce our market position as a manufacturer of total custom uniforms. There must be an element of creativity and design in everything I put out there.